About Us

Emma and Ali are responsible for the day-to-day running of the different accounts in the ewpr portfolio which they personally work on alongside the other members of the ewpr team. As the agency is small, you will find that everyone in our team has an understanding of, and an involvement in, your account. So there is always someone here to help even if your personal Account Director is out of the office.

Emma began keeping a food diary when she was about nine. And letters home from summer holiday camps consisted in main of a list of what had been served for breakfast, lunch and supper. Embarrassing, but true.  For legal reasons, her penchant for wine was not to follow until a later stage.  Initially sparked by a year spent at University in Aix-En-Provence as part of her French degree, Emma's interest in wine really began once she was installed in the offices of Decanter Magazine in 1989 where she spent a year as Editorial Assistant. From here, she crossed to 'the other side' and spent a number of years working for some recognised specialist PR agencies active in the drinks, food and restaurant sectors - notably Peretti Communications (The Champagne Information Bureau) and Westbury Communications - prior to setting up her own agency in 1999.

Studying in St. Andrews for a degree in Medieval History, Ali quickly cottoned on to the benefits of asking her local Oddbins staff to recommend 'drinkable' wines at a student-friendly price of £3 a bottle (back in the day…).  So perhaps it wasn't the biggest of surprises that her first job after University was at Quellyn Roberts Wine Merchants in her home town of Chester. After 18 months, and having passed her first two WSET courses, Ali made the move to the big smoke to run events at Harpers Wine & Spirit magazine where she stayed for just over two years and passed her WSET Diploma. Ali is now regarded as part of the furniture at ewpr, and heads up several accounts, working with producers and agents around the world.